Anheuser-Busch brewery to host German-style ‘Oktoberfest’

The Anheuser-Busch Cartersville Brewery, 100 Busch Drive N.E., will host Oktoberfest, a German-style celebration, to initiate the fall season on Oct. 3 and 4 from noon to 5 p.m.

“It’s the first time for our Cartersville brewery to host this type of an authentic Oktoberfest experience,” said Senior General Manager Rob Haas. “Anheuser-Busch has deep German brewing roots and we’re really excited to bring beer lovers together for a very authentic and traditional Oktoberfest experience.”

Multiple Anheuser-Busch breweries around the country also will be hosting an Oktoberfest celebration. In Germany, Oktoberfest is held every year from late September to early October. It originated in the early 1800s when horse races were held following a royal wedding. Now, the annual event brings in several million visitors who consume several million liters of beer during the celebration.

Anheuser-Busch will offer the local community its own Oktoberfest experience by serving Spaten, a German beer owned by Anheuser-Busch InBev, as well as other seasonal and cultural drinks. There will also be genuine German foods such as chicken schnitzel, gingerbread cookies, bratwurst, bavarian pretzels and more. Brewmaster Sarah Schilling will conduct the ceremonial “tapping of the keg” to kick things off. And it will all be set to the sounds of live music and polka tunes in the background.

Haas said Anheuser-Busch hopes to engage locals in the event and give them a taste of another culture while bringing them together to have a good time.

“If you look at the history of Oktoberfest, [the event] was designed to really celebrate community,” he noted. “And that’s something that we’re really excited to do here in Cartersville, is celebrate our community.”

In addition to the German-themed festivities, visitors also will have a chance to see the World Famous Budweiser Clydesdales. The exceptionally large horses will be available in an open house setting both days. There will be a full hitch appearance on Oct. 4. Harnessing will take place from 1 to 2 p.m. and the performance will occur from to 2 to 4 p.m.

Haas said the event is family-friendly and children are welcome, though only individuals over the age of 21 will be served alcoholic products. The event also will feature games such as Beer Stein Relays and Barrel Races.

Tickets are required to attend the event. Adult tickets are $20 and include a commemorative Oktoberfest stein, one food item and a brewery tour. Anyone 20 and under will be admitted free of charge. Additional food and soft drinks will be available for purchase during the event. Tickets may be purchased at or on-site at the event.

For additional event information, call 314-577-2626 or visit

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