The segment, which is similar in concept to the “Today” show, will be broadcast live in front of The Grand Theatre from 4:30 to 7 a.m. Tara Currier, manager of the Cartersville Downtown Development Authority, is urging residents to attend the broadcast and help promote Cartersville and Bartow County.
“It really is very similar to the ‘Today’ show,” Currier said. “I know that school is getting back in session, so I think it would be really wonderful to have some of the students just to wear their school colors and show some school pride. If we could get some mascots out there, I think that would be great.
“... Any group that wants to go in and just kind of show off who they are and what they are. What a wonderful opportunity to get on live television and tell Atlanta 11 Alive viewers what we have in Cartersville.”
The broadcast is slated to feature 11 Alive’s morning news anchors who will interview audience members and introduce local talent. Groups planned to appear on the broadcast include dancers from the Cartersville School of Ballet, members of CLASH and girl scouts.
Ellen Archer, executive director of the Cartersville-Bartow County Convention & Visitors Bureau, believes the broadcast would serve as good advertising for the community.
“The whole premise of this show is to show the good side of life, and ... the fun things and the unique things of the communities surrounding metro Atlanta. ... I can’t imagine better [public relations] for the Atlanta market,” she said.
Atlanta, Archer added, is an important tourism market, and 11 Alive’s broadcast would act as free publicity.
“If you were to purchase that much airtime during the 11 Alive newscast ... I can’t count that high,” Archer said.
To make the broadcast as successful as possible for the city, Currier encouraged residents to stop by The Grand Theatre and take part in the event.
“The various communities that they have featured so far this year, some had several hundred people out there and some have had just a handful. And so, obviously, the more people we can have out there to just really help enhance the energy of the show that day, I think it would be great. So I hope a lot of people will come out and show their Cartersville spirit,” she said.