"We have disbanded [the event's] website and we have a Facebook page instead [www.facebook.com/Dixie Highway90MileYardSale]," said Regina Wheeler, deputy director for the Cartersville-Bartow County Convention & Visitors Bureau. "People can go on and post information about their sales there, [such as] a general location, including the city, perhaps items that would be an attraction to their sale. We already have [more than 200] fans on the page, so it's kind of direct access to people who are already interested in the sale and who are coming to the sale.
"It's more user friendly and ... people can communicate and ask questions. So it's sort of just an open forum and we think that works a little bit better than the previous website. We've got folks that are already posting places for rent for those that may not be situated along the sale [route] and need a spot to sell from. We have people that have already posted those locations. We've got a lot of ... photographs, hotel rates, lots of different things -- just kind of a clearinghouse of anything and everything you might need to know."
On June 1 to 3, the sale will highlight 12 communities: Ringgold, Tunnel Hill, Rocky Face, Dalton, Resaca, Calhoun, Adairsville, Cassville, Cartersville, Emerson, Acworth and Kennesaw.
A precursor to Interstate 75, the Dixie Highway was envisioned by Carl Fisher in 1912 to transport northerners to the South in the winter. After being built between 1915 and 1927, the popular route attracted local vendors who sold items, such as fruit and chenille bedspreads, to travelers from Michigan to Florida.
The yard sale started in 2006 to celebrate the road's revitalization after the Georgia legislature designated the Dixie Highway as a historic driving route. The Georgia Dixie Highway Association promoted the project through the purchase and installation of 126 roadway signs.
"The initial purpose was to attract visitors off of I-75 and back into our communities, our historic downtowns, traveling along the original route to rediscover and recognize business and commerce and attractions along the way," Wheeler said. "And just to direct people off the highly traveled I-75.
"[Inquiries about the sale] seems to get a little bit earlier every year. This particular year, we did even get some calls in December of 2011 about the 2012 sale. It just gets kind of to a fever pitch almost during the month of May, in late May. We're getting calls every day. So people do kind of clamber for information and get together their sales. [With] the economic times that we're in, it makes good sense to clean out [your closets], make a little money and maybe even pick up some good bargains along the way."
From Coca-Cola memorabilia to antiques, CVB Executive Director Ellen Archer said the event offers a wide range of yard sale items.
"Yes, you find baby clothes and everything else like every other yard sale but we have found and people have reported back, there's a lot of antiques and collectibles that are sold that usually don't get pulled out for most yard sales," Archer said. "... [My favorite item was] an ornate old Ferris wheel -- the seat. I found it in Emerson, just beautiful. I wanted it but it didn't make sense [to purchase]."
In Bartow County, yard sales will be set up on Main Street in Adairsville and will run southbound through Cassville. Afterward, the route will follow Georgia Highway 293/Cassville Road to downtown Cartersville and then Tennessee Street or Highway 293 south to Emerson.
To obtain more information about the yard sale, call the local CVB at 770-387-1357 or visit the event's Facebook page.