The New England Patriots will face the New York Giants for Super Bowl XLVI in Indianapolis' Lucas Oil Stadium. Drawing this year an estimated 173 million viewers, the Super Bowl brings in big money from advertisers with an average 30-second ad going for $3.5 million.
The big game, however, also pulls in money from consumers, the National Retail Federation projects Super Bowl spending to reach $11 billion this year. By NRF projections, the average game-watcher is expected to spend $68.87 on related merchandise, apparel and snacks, up from $59.33 last year.
Grocery stores and restaurants will see a large chunk of that as the NRF expects 71 percent of that money to go toward food and beverages. Those eating out on Sunday may find the best value as a study conducted by Visa projects the average American hosting a Super Bowl party will spend $172 on the event.
Local establishments plan on taking advantage of Super Sunday sales with food and drink specials, big-screen TVs and contests.
Game Time Sports Grille, 1131 N. Tennessee St., is continuing a Super Bowl tradition with their annual celebration, this year with a new 12-foot projector screen for watching the game.
"Usually it's pretty good, last year's Super Bowl party we did really well," said Game Time Manager Johnny Eason.
Following last year's "impromptu" Super Bowl bash, Bob Smith of the City Cellar and Loft, 72 S. Railroad St., looks forward to a bigger crowd after the addition of pool tables and arcade games to the loft earlier this year.
For those celebrating at home, Tarascos, 1325 Cassville Road, and Tarascos Tacos and Wings, 1350 Joe Frank Harris Parkway, will offer dine-in or take-out specials. Owner Vanessa Cabanas added the take-out promotion for this year's Super Bowl celebrations in light of recent wing sales for group events ranging from baby showers to funerals.
"Definitely in the past, and we've noticed it recently, we've had a higher request for wings for take out," Cabanas said. "A lot of people are just getting them to take with them wherever they're going."
Wherever the game is viewed, a message displayed at The City Cellar and Loft conveys the motto of many spectators -- "food, friends and football."
- This is not a full list of Super Bowl happenings in or around Cartersville.