In the Booth: Shinall moves to marketing for museum, grows small business
by Jessica Loeding
Sep 23, 2012 | 2402 views | 0 0 comments | 14 14 recommendations | email to a friend | print
Tom Shinall is the recently named marketing director for Booth Western Art Museum and also co-founder of The Tom & Chad Show. JESSICA LOEDING/The Daily Tribune News
Tom Shinall is the recently named marketing director for Booth Western Art Museum and also co-founder of The Tom & Chad Show. JESSICA LOEDING/The Daily Tribune News
When you meet Tom Shinall, you smile. His personality is infectious. Quick to laugh, Shinall exudes a warm kindness even to those meeting him for the first time.

A native of Bartow County, Shinall is co-founder of The Tom & Chad Show, a DJ and entertainment business he started 10 years ago as a teenager with his best friend, Chad Oates.

After spending six years as a sports broadcaster with WBHF AM1450, Shinall has left the booth to become marketing director for Booth Western Art Museum.

Modeling his life after that of his late father, it is easy to see Shinall has the same “contagious passion” and friendly demeanor — traits that, no doubt, have been a huge factor in his success thus far.

Name: Tom Shinall

Age: 29

Occupation: Director of Marketing for Booth Western Art Museum

City of Residence: White

Family: Married to my beautiful wife Elizabeth; two dogs, Barry the bassett hound and Alexander the labradoodle

Education: First Presbyterian, White Elementary School, Cass Middle School, Cass High School (2002), Kennesaw State University (2007)

You have a varied background — business owner, DJ, marketing — how did you come to be where you are?

A: I am a firm believer that things happen for a reason. My unique mix of work experience and my motivation to excel have been a large part of my professional growth. With that being said, I would not be where I am today without the example set by my parents — the late Barry Shinall and Carolyn Shinall Carder, the love and support of family and friends, and the blessings of the Lord.

As a co-founder of The Tom and Chad Show, what do you see as being the hardest and most rewarding parts of being a small business owner?

A: Chad and I have a unique relationship. We were born 17 days apart and had our picture taken together the day Chad came home from the hospital — literally, best friends since birth. In the beginning, the most difficult thing for us to overcome was our age. We were teenagers straight out of high school who were eager to make a difference. We had to earn the respect of the community. As a reward, we are humbled by leading with a servant heart. Fast forward 10 years, we will celebrate our 10th anniversary next month — Oct. 18 — and are proud to continue providing an award-winning service.

You are now with the Booth. Where would you like to see the marketing for the venue and even downtown go from here?

A: My number one objective is to bring people to the museum. The Booth is the crown jewel in a community rich in history and attractions. I look forward to increasing the museum’s presence on social media and growing our presence locally, regionally and nationally through the use of our annual events, monthly presentations and the numerous ways to become involved. As for downtown, next month The Downtown Gallery will open and highlight the artistic talents of the Booth Artist Guild and Booth Photography Guild and sell Booth Museum prints, posters, books and bronzes. Again, this is an opportunity to enhance the community in which we call home.

You said after six years, you have stopped calling high school football for WBHF AM1450. What will you miss most about those Friday nights and broadcasting?

A: The camaraderie. Over the past six years I have been blessed with some great friendships through broadcasting and I will miss the time spent each week with those guys. However, I still have the opportunity to get behind the mic as The TC Show does public address announcing for some of our local high schools.

What makes Bartow County special?

A: The people. Each individual brings something unique to the county and that is evident from our political leaders and company executives to the homemakers and farmers. It is the 100,000-plus people who call Bartow County home that makes this county special.

If you had a dream job, what would it be?

A: I am living my dream. I am an entrepreneur and a member of a wonderful organization, both of which are fulfilling my dreams of being an active and supportive member of the community.

What would people be surprised to learn about you?

A: I have a tattoo on my left arm of two rhinos coming together. As a child growing up, my father gave me the nickname of Rhino after reading the book “Rhinoceros Success” by Scott Alexander. I then adopted the motivational-based business philosophy of being a rhino once we started The TC Show. The significance of my tattoo is based on the symbolism of my youth and the nickname given to me by my father and my transition into adulthood by being an entrepreneur.

Who are your role models and why?

A: My hero will always be my father, Barry Shinall. He was a godly man who lived his life with a contagious passion. He never met a stranger and always greeted people with a smile and a hug. He left a legacy that I strive to emulate daily. He taught me too many things to list here, but most importantly, he taught me to love God, my wife and family, and life itself, in that order. Since my dad’s passing nearly 10 years ago, my grandfather, Morris Shinall, has become the father figure in my life and the type of man I wish to become. He is my mentor and role model; he is one of my best friends.

Favorite meal?

A: Country fried ham, homemade biscuits, red-eye gravy, cream corn, sweet potato souffl