JDA makes move to improve marketing campaign
by Matt Shinall
Apr 11, 2012 | 1233 views | 0 0 comments | 12 12 recommendations | email to a friend | print
Prospective industrial sites and properties in Bartow may get a marketing makeover in coming months with a proposal selected Tuesday for further consideration.

The Cartersville-Bartow County Joint Development Authority approved a marketing overhaul proposal, with certain considerations, to target key areas of the authority's economic development outreach.

Approval was made with the stipulation of funding and final oversight from Treasurer Sonny Miller and Assistant Treasurer Larry Holt.

At a cost of $24,500, the selected proposal was submitted by Blue Bike Creative to include a logo redesign, logo identity guide, ad concepts and a new website.

Possibly most important to the staff at Cartersville-Bartow County Department of Economic Development is the website. In an ever changing environment of technology and design the department's online presence has not been revamped in eight years. The current proposal is suggested to be repeated every three years.

Cartersville-Bartow County Department of Economic Development Executive Director Melinda Lemmon described challenges with current marketing materials. Staff have limited control over content on the website and no control over style while features of the site are also limited; whereas, a new site would include web analytics, search engine optimization and enhanced search options for finding industrial and commercial properties.

"There were six items on the request for proposals sent out. The first was modification of our existing logo. The second item was a logo identity guide -- the rules by which we use that logo, complimentary colors and such. The third item was the development of six ad concepts for different target audiences. The fourth item was the development of the website," Lemmon said, adding the last two items, videography and photography services, were not included in the chosen proposal. "Those last items, I feel like are just not beneficial for the kind of prices we got back."

If given final approval, the measures are hoped to give Bartow an edge in attracting new employers. Another tool for increased competitiveness against other communities in the battle for jobs will be a continued effort by the board to analyze why companies have chosen not to locate in Bartow for recent projects in which Bartow was in contention. The board will begin to look at responses from state project managers and other related parties over the coming months to determine what changes need to be made.