Where midnight and early morning rushes typically play out at national retailers, locally owned small businesses will host their own discounts as the holiday shopping season officially begins.
Celebrating 10 years in business next week, Patty Richardson of Periwinkle looks forward to Small Business Saturday as it grows in popularity.
"I think it will be better this year because not many people knew about it last year but they've promoted it better this year. It grew because of the popularity from last year," Richardson said.
The promotion to encourage shopping at small businesses is spearheaded and promoted nationally by American Express. In conjunction with Small Business Saturday, American Express cardholders who register their card online and spend at least $25 at a small business receive a $25 credit on their card statement.
Located under the bridge at 22 E. Church St. in Cartersville, Periwinkle is among many downtown businesses participating in Small Business Saturday. The Cartersville Downtown Development Authority partnered this year with the Cartersville-Bartow County Chamber of Commerce in sponsoring a proclamation declaring Nov. 26 as Small Business Saturday in Bartow.
"The mission of the DDA is to help small businesses in the downtown Cartersville area. ... Everything we do, all the events that we do downtown, are geared to helping all the businesses downtown and that's really what Small Business Saturday is all about," said Loretta Brown, DDA special event coordinator.
Although embraced by the downtown business community, Small Business Saturday extends beyond the limits of downtown Cartersville. For American Express cardholders, purchases made at any small business -- defined by American Express as an independently owned and operated business within the U.S. -- will qualify shoppers for the $25 credit. Purchases, however, must be made with a card registered for use on Small Business Saturday. To register a card, visit www.facebook.com/SmallBusinessSaturday.
In the Cartersville Plaza shopping center, Trisha Murphy has opened Glitzy Chiks, an accessories boutique for women. Opening early with discounts and promotions today for Black Friday, Glitzy Chiks will continue sales on Saturday preparing along with other businesses for the holiday shopping season.
"For Saturday, we're continuing the sale with new items that we're putting out and we're opening at 8 [a.m.] and staying until 9 [p.m.]," Murphy said, adding the importance of shopping locally. "[Shoppers] are going to save money and time and gas. And it's just paying a 'thank you' for appreciating the small businesses."
Also an advocate for shopping locally and patronizing small businesses, Richardson listed a number of reasons why consumers should shop with locally owned small businesses.
"There are lots of reasons," Richardson said, "to keep small business alive and to keep big boxes from taking over, to have a small town atmosphere, to have selected items that are not always mass produced, to support your local economy. I can go on and on and on."
Visit www.Facebook.com/SmallBusinessSaturday for more information and to search a selection of small businesses.