To be held at the Clarence Brown Conference Center beginning at 5:30 p.m., the event will feature Wes Durham, sportscaster for the Georgia Institute of Technology and the Atlanta Falcons, Scott Howard, sportscaster for the Georgia Bulldogs, and Tony Barnhart, known as "Mr. College Football" and the author of "Southern Fried Football."
Loran Smith, who also is affiliated with the University of Georgia, will be moderating the evening's event.
Tickets are $45 if purchased in advance and $50 at the door.
"Every year the experience people have when they come to the event has gotten better," Etowah Scholarship Foundation Executive Director Paige Miller said. "Last year we had a record number of over 400 people and we raised over $30,000."
Some of the items up for auction include footballs signed by Mark Richt, Vince Dooley, Herschel Walker, Charley Trippi and Nick Saban. Other items include a baseball bat signed by Hank Aaron and accommodations for four at Barnsley Gardens with transportation provided by Phoenix Air helicopters.
The event will include a round table discussion with sports celebrities as well as a question-and-answer period.
"Every dollar we raise at the event will go toward higher education and with the economy the way it is, that's one of the best gifts you can give," Miller said.
Established in 1982, the scholarship foundation has helped provide about $4 million in scholarships to more than 4,000 students.
One aspect of the foundation is it allows for customization of scholarships.
"Each donor sets up the criteria that they want for their scholarship so [the criteria] can be financial need or scholastic achievement, or [the criteria] could be that [the applicant] be involved in community service or really involved in [the applicant's] school," Miller previously told The Daily Tribune News. "It really just depends and it's up to the donor to decide."
She said while the event should be a fun experience for sports fans, the end result will be community support.
"Every time you support education you're supporting our community in ways that I don't think we necessarily think of as donors, but the feedback we hear back from the students is simply amazing," Miller said.
For more information or to purchase tickets, contact Miller at 770-382-1757 or firstname.lastname@example.org.