Tellus revs up for Heavy Metal in Motion, capital campaign
by Marie Nesmith
Oct 10, 2012 | 1279 views | 0 0 comments | 6 6 recommendations | email to a friend | print


As Tellus Science Museum gears up for its third annual Heavy Metal in Motion event, the Cartersville museum is beginning its Vision for the Future capital campaign. Launched Saturday during a luncheon hosted by WSB-TV’s Glenn Burns, the $1.2-million drive seeks to extend the museum’s offerings and in doing so provide new experiences for repeat visitors.

“The main [purpose] of the campaign is just to bring new things to Tellus,” Tellus Executive Director Jose Santamaria said. “We’ve been open for three and a half years. People love the museum but they’re returning visitors [and] members [so] they want to start seeing new things. So as a result of the campaign, we’re going to be able to bring in special traveling exhibits, an improvement on the planetarium projector — so it’s going to be like a whole new planetarium — and then more hands-on exhibits.”

In honor of their contributions, key campaign supporters will be recognized on Tellus’ Vision for the Future donor wall.

According to a news release from Tellus, “Santamaria announced the 3M Foundation has issued a $100,000 matching challenge where they will match every new donation, dollar for dollar, until the challenge is met. With nearly $400,000 already raised, this will position Tellus at the halfway point of the campaign at $600,000. Santamaria cautioned, however, Tellus only has until [Nov.] 30 of this year to raise the matching funds.”

Encompassing 120,000 square feet at 100 Tellus Drive in Cartersville, Tellus is comprised of four main galleries — The Weinman Mineral Gallery, The Fossil Gallery, Science in Motion and The Collins Family My Big Backyard — a 120-seat digital planetarium and an observatory. A Smithsonian affiliate, Tellus has attracted more than 700,000 visitors since opening in January 2009.

Included in the venue’s annual event schedule is Heavy Metal in Motion, which this year is set for Saturday. From 10 a.m. to 5 p.m., the offering will display various vehicles and equipment, including a Black Hawk medevac helicopter, 1923 Rumely Oil Pull tractor, vintage fire engines, 1932 Rolls-Royce and dragsters.

“Two of the things that are really cool about Heavy Metal in Motion is we have what we’re calling our crank schedule,” said Joe Schulman, director of marketing for the Tellus Science Museum. “These [include] a lot of the vehicles that are going to turn on and crank up. So it’s going to be a fairly loud, fun event. We’re going to have dragsters, tractors and a few other vehicles cranking up regularly throughout the day. And then [we] also are going to have demonstrations with a hovercraft on-site, which is really pretty cool.

“A lot of the vehicles we’ve got are vehicles that people are either going to be able to get up close to and some of them [people] are going to be able to get inside of. We try not to do the everyday stuff — a fire truck and things like that that you might see other places. We’re going to have some vehicles that you won’t be able to get that close to very often like the helicopter, some older trucks and all sorts of other vehicles. It’s a lot of fun because the kids love this event. Parents love it. There’s a lot of kid activities as well. It’s really a full day of just having fun and it’s perfect for everybody.”

In addition to the displayed vehicles, the event also will consist of planetarium shows, miniature train rides and a bounce house for children, and the observatory will be open for solar viewing.

Heavy Metal in Motion will be included in regular admission to Tellus — $14 for adults, $12 for individuals 65 and older, and $10 for children ages 3 to 17 and students with ID — and it will be free for museum members and active military personnel with ID. Planetarium shows will cost $3.50 for non-members and $2 for members.

For more information about the museum and its upcoming events and programs, call 770-606-5700 or visit www.tellusmuseum.org. To obtain more details on Vision for the Future, contact Tellus Director of Development Adam Wade at 770-606-5700 ext. 414.