Cinema Under the Stars to benefit Etowah Valley Humane Society

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Raising funds and awareness for the Etowah Valley Humane Society, Cinema Under the Stars will make its debut June 2.

The outdoor movie offering will be presented at Friendship Plaza and Founder's Oak parking lot in downtown Cartersville. Along with viewing one of two movies — "Grease" or 2017's "Beauty and the Beast" — at 8:30 p.m., the event's guests also can partake in food, beverages, a s'more bar and photo booth. 

“We have been talking about hosting an outdoor movie for the past few years, and depending on the attendance, we are hoping to make this an annual event,” stated Erika Wyant — event organizer and marketing manager for The Mullinax Team — in a news release. “We feel strongly that we have a little something to entertain all age groups, between our movie selections, food varieties, dessert bar and adult beverages.

“This event is a great way for us to thank our community for supporting our businesses. The sponsors, who include The Mullinax Team, Dustin Dickens Agency with American National insurance, Owen Security, 3D Tours, Taylor Transport and Matt Garcia with Supreme Lending, are really invested in making this an enjoyable experience for our community. Our sponsors are committed to serving our community — so making the Etowah Valley Humane Society the beneficiary of all proceeds was an easy decision.”

While the event is complimentary, $2 donations for popcorn will support EVHS.

In August 2016, EVHS celebrated its 20th year of operating as a nonprofit. Established in the mid-1990s as the Bartow County Humane Society, the organization changed its name to Etowah Valley Humane Society in 2006, the same year it opened the 4,928-square-foot shelter at 36 Ladds Mountain Road.

Costing about $275,000 per year to operate, the facility consists of two staff offices, a quarantine room, two visitation rooms, temperature-controlled kennel runs, a cat room with about 24 cages, a puppy room with more than 20 cages, outdoor kennel runs and an on-site dog park.

"I thought it was an awesome concept,” said EVHS Director Bryan Canty, referring to the Cinema Under the Stars event. Who doesn't love movies? And to be able to watch them under the stars in that type of setting, I thought it was a great idea. We're always receptive to the outreach of the community in terms of supporting our mission statement and the rescue cause as a whole.

"We're just a small nonprofit in a small town. So we don't receive any type of national subsidies from an organization. Funds can be scarce. We simply cannot make it off the margins from the adoption fees. Rescue is not self-sustaining. So it takes the support of the community — animal lovers everywhere — to make this work, not only from a financial standpoint but also from a rescue [standpoint] and being able to facilitate placing the great homeless pets into loving, forever homes. We couldn't do it by ourselves. So we think Bonnie Mullinax and her team reaching out to us was a most gracious gesture, and we are so appreciative of it."

For more information about EVHS, visit www.etowahvalleyhumane.org or call 770-383-3338. Further details about Cinema Under the Stars can be obtained by contacting Wyant at 724-825-7333 or marketing@mullinaxteam.com.