Dixie Highway 90-Mile Yard Sale kicks off Friday

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Launched in 2006, the Dixie Highway 90-Mile Yard Sale continues to offer bargain hunters “a little piece of yesteryear.” Starting Friday, vendors in Bartow will sell their wares along the old thoroughfare from Acworth to Adairsville.

“The Cartersville-Bartow County Convention & Visitors Bureau maintains the sale’s Facebook page, which is the primary source for marketing the sale each year — Facebook.com/DixieHighway90MileYardSale/,” said Regina Wheeler, deputy director for the Cartersville-Bartow County CVB. “We have received calls as early as December of the year before, but the inquiries really begin flowing in steadily in March. I’d say currently it’s about 85 percent of our current inquiries.

“Interest remains strong, and surprising there are new people that discover the sale each year. Yes, we have many repeat vendors and this really makes for some good opportunities for shoppers. These vendors know what sells and they know what people are looking for whether they are collecting or simply looking for great bargains. … With television channels like HGTV, TLC and the History Channel broadcasting shows on flea markets, bargain hunters and pickers, this is a hobby that continues in popularity. Everyone loves a bargain.”

From June 1 to 3, the Dixie Highway 90-Mile Yard Sale will highlight more than 10 communities, including Ringgold, Tunnel Hill, Rocky Face, Dalton, Resaca, Calhoun, Adairsville, Cassville, Cartersville, Emerson, Acworth, Kennesaw and Marietta. While times may vary, the sales typically occur from 7 a.m. to dusk.

“I believe the size, just a short 90 miles, sets this sale apart from others that are popular, because it is not so daunting for those bargain hunters that do not view themselves as ‘professional’ or frequent yard-salers,” Wheeler said, adding this year’s sale will draw future television viewers as well. “The show that is filming along the way is ‘Vintage Tech Hunters,’ which is a new show for Discovery Channel Canada.

“The episode featuring the Dixie Highway will air in Canada in November. A few of the show’s shopping stops have been pre-arranged beginning in Ringgold at the Ringgold Feed & Seed Antiques and High Cotton Antique Market. They will also stop at A Step Above Resale just south of Adairsville on U.S. 41.”

A precursor to Interstate 75, the Dixie Highway was envisioned by Carl Fisher to transport Northerners to the South in the winter. After being built between 1915 and 1927, the popular route attracted local vendors who sold items, such as fruit and chenille bedspreads, to travelers from Michigan to Florida.

Implemented in 2006, the yard sale was created to celebrate the road’s revitalization after the Georgia Legislature designated the Dixie Highway as a historic driving route. The Georgia Dixie Highway Association initially promoted the project through the purchase and installation of 126 roadway signs.

“The ‘Old Dixie Highway’ was the nation’s first interstate — before we knew what to call them — and people come to the yard sale expecting to find a little piece of yesteryear,” said Ellen Archer, executive director of the Cartersville-Bartow County CVB.  “… Because the Dixie Highway Yard [Sale] pretty much runs itself these days, the original Dixie Highway Marketing Committee had pretty much fallen away over the years. That committee was composed of tourism representatives in each of the counties along the route. The original goal was to drive visitors into smaller towns and communities between Marietta and Chattanooga that had been bypassed by U.S. 41 and then Interstate 75. The historic town of Cassville here in Bartow County is a perfect example. It has amazingly rich history but few people outside of our county know anything about it.”

As in past years, yard sales in Bartow will be set up on Old Highway 41 in Adairsville and will run southbound on U.S. Highway 41 through Cassville. Afterward, the route will follow Ga. Highway 293/Cassville Road to downtown Cartersville and then Tennessee Street or Highway 293 south to Emerson.

Along with the event’s Facebook page, more information on the Dixie Highway 90-Mile Yard Sale can be obtained by calling 770-387-1357 or emailing cvb@cartersvillebartowcvb.org.