For decades, Taylor Farm Supply and Outdoor Power Equipment has operated at 12 Leake St. in Cartersville. The longtime Bartow business — which was founded in 1948 — took its first steps towards relocation Monday with a groundbreaking ceremony held at 912 N. Tennessee St., where an all-new Taylor Farm Supply facility will be constructed over the next few months.
"The timetable for construction is we plan to be finished and be able to move in in early January," said owner and operator Jeff Felshaw. "We'll have a big customer event, probably sometime in early February."
Felshaw bought the business almost two years ago. The planned 12,000-square-foot facility will be approximately 5,000 square feet larger than the current location near the corner of Leake Street and Erwin Street.
"Our goal is to grow the company, for sure, especially on the repairs and parts side," he said. "The idea is for us to be more visible and grow our clientele."
He said he's been looking for a new location ever since the middle of last year.
"It was always going to be some land here because we wanted to keep it in downtown Cartersville," he said. "We needed the space, we needed enough room for people to be able to park and for us to have all of the storage that we have."
With the business currently tucked away near the railroad tracks, Felshaw said he's optimistic that relocating the farm supply shop further down Tennessee Street — almost to the point where the road intersects with Gentilly Boulevard — will help heighten the store's brand presence with local consumers.
"Another [thing] we wanted was we wanted better vehicle traffic," he said. "I probably get two customers a week that have never heard of us, so being in a more visible location was important as well."
Felshaw also said the move was necessary to expand their product and service lines. As a result, he said he also anticipates hiring more employees once the new shop opens its doors early next year.
"We are growing our repair shop and we are growing our parts, so that we can stock more parts and have more repairs at any given time," he said. "We will be able to have an increased inventory of parts from the various manufacturers of the products that we provide, as well as have additional mechanics."
The current Taylor Farm Supply location, he said, will remain open until the newer facility, which is comprised of one large building, is completed.
"We're renting it right now, so I'm not sure what the current owner will do," he said. "But he will probably rent it out to another business, I would imagine. But I'm not going to shut it down. We're just going to lock, stock and barrel move."
The move to a larger, more spacious location, Felshaw said, will certainly have a positive impact on customer services.
"The customers should see our ability to respond faster, and that's really the goal," he said. "To respond either quicker to that real-time need when they're coming into the store and needing something or if they're dropping off a mower and getting it back, or dropping off a two-cycle product — a weed eater, a chainsaw — it's just getting it back faster."
Cartersville-based McWhorter Goss General Contractors is handling the development side of the project, with Touchmark National Bank of Alpharetta providing the financing.
"We're excited for the opportunity," Felshaw said. "We appreciate the customers who are Taylor Farm customers now and we look forward to meeting more, hopefully, in the future."