Coordinated by the Adairsville Downtown Development Authority and Advance Adairsville, the evening's events will begin at 4 p.m. with music, downtown shopping and entertainment with the parade at 6 p.m., followed by the official tree lighting on the public square.
Organizations from throughout the community will provide refreshments as downtown merchants offer specials and drawings. The DDA will have free door prizes for those in attendance as they draw for gifts from local businesses. Santa Claus will be available for pictures in the depot where the Age of Steam Museum will also be open for guests.
Downtown business owner, Alisha Cline of Cline Photography and Arts on the Square, will celebrate one year in her Public Square location with a juried artist gallery of local residents and Kennesaw State University students with awards to be presented during Saturday's festivities.
"A lot of people don't know about us down here, we have some great restaurants and great shops. There's kind of a laid back, easy going feel down here and it's so pretty. It's important for people to come down here to experience it. People are so caught up in the fast-paced world outside, they don't get the chance to slow down, stroll and relax," Cline said.
Adairsville DDA Director Linda Bass also referred to the loss of patronage in historic downtown as traffic has shifted to major roadways and away from the railway-centered Public Square.
"Our little historic downtown is a jewel that many people never get to see. They live and commute using Highway 140 and 41 and the interstate and a lot of people, even in our local area, are not that familiar with historic downtown. We have the [Great Locomotive Chase Festival] of course located downtown and then we have our Christmas in Adairsville there and that's where it has always been because that was the center of Adairsville for so many years. So we just continue to have it in the historic downtown area hoping that the people that are not so familiar with the downtown area that will give them a chance to come and see what we've done down there and it will also give the merchants a chance to get a little extra business that they might not get otherwise," Bass said.
With memories of past holidays, Bass added that the parade is another chance for old friends to get together and catch up. She noted that similar to the long running Great Locomotive Chase Festival, Christmas on the Square is gaining its own tradition as a reunion site for the community.
This is the first year that Christmas on the Square has taken place on Saturday in hope of bringing more participants and spectators. The parade has generally taken place shortly after the Cartersville parade with the aim of attracting Cartersville floats but this year's festivities will push back the typically Friday event to also cater to business participants.
"We moved it to Saturday in hopes that that would be more accommodating to everyone and would give people more time. They wouldn't be rushed to get off of work on a Friday, they'd have more time and we're hoping that we'll have more participation in the parade as well as spectators," Bass said.
For more information on Christmas on the Square, visit www.adairsvillega.net/santa.