With more than 70 exhibitors participating, the Northwest Georgia Women’s Expo will look to provide “something for every woman” on March 31.

From 9 a.m. to 3 p.m., the event will highlight local businesses and organizations that have an emphasis in women’s health, fitness, finance, food, fashion, beauty and lifestyle at Clarence Brown Conference Center, 5450 Ga. State Route 20 in Cartersville. Along with the exhibitors, the expo will feature 30-minute seminars, Taste of Bartow, door prizes, $200 cash giveaways each hour starting at 10 a.m., and NewsTalk 1270 and ViSalus will present a four-night, five-day cabin stay in the Great Smoky Mountains.

“The purpose of the event is to showcase products and services for women,” Event Coordinator Karon Mauney said. “It is the perfect opportunity for exhibitors to meet face to face with their target audience. ... We want our attendees to learn more about their health and their finances. Cartersville Medical Center will be providing free health screenings, which is a very important part of this event. There will also be a number of health-care professionals available to discuss health-care options.

“We have four, 30-minute presentations scheduled that will address health, finances and lifestyle. We’re also a one-stop shop for beautiful bags, jewelry, skin care, cosmetics and home decor. It’s the perfect time to update your spring accessories and get a fresh new look with great skin care and cosmetics.”

The Women’s Expo initially began in 2009 as a benefit for the American Red Cross’ Bartow Service Center, when Mauney was the nonprofit’s financial development director. While the event now is a for-profit offering, it still supports area organizations, with $1,000 to be presented to the Good Neighbor Homeless Shelter this year.

For Expo Committee member Jennifer Wiggins Matthews, the event offers a valuable service for the community.

“I think that was evident by our attendance last year, which was around 750 on a Saturday when people could have been at home doing other things,” said Matthews, business development manager for Century Bank. “We had a tremendous turn out. We have not had any problems selling booths. We haven’t had any problems getting speakers. In fact, we’ve had to limit both areas.

“I think it’s a great event for [businesses]. Like Century Bank, we will have a booth and we’re a sponsor. A lot of times women don’t necessarily feel like ‘I want to talk to a bunch of different banks’ but it gives them a venue to come and ask questions. Maybe they wouldn’t just stop and walk in a bank to ask. It gives them a venue where the bank is there for them and then we can tell them a little bit more about what we do and who we are. So I think it’s a great opportunity for us to go to the audience as opposed to expecting them to stop and just walk in and ask questions about our business.”

Tickets to the event will be $5. For more information and a schedule of the expo’s events, call Mauney at 770-365-8310 or visit www.nwgawomensexpo.com.