The Cartersville brewery, one of 12 in the country, is part of a global enterprise. After an acquisition in 2008, the combined AB Inbev employs more than 116,000 people in 23 countries manufacturing more than 200 beer brands around the world.
Despite the size of Anheuser-Busch, the Cartersville brewery outperforms every comparable facility every year in measures of environmental stewardship. Through corporate policy, local efforts and community involvement, the Cartersville brewery has consistently outpaced other production plants in the areas of recycling, waste reduction and water use.
Other programs have focused on responsible consumption, community service and disaster relief.
Haas credits the success in these areas to the brewery’s employees. He has returned to the Cartersville brewery as general manager after helping to get the facility off the ground in 1993.
Name: Rob Haas
Occupation/Organization: Senior General Manager, Anheuser-Busch — Cartersville Brewery
Education: B.S. Mechanical Engineering — Missouri University of Science and Technology; Masters in International Affairs — Washington University, St. Louis, Mo.
Family: Married to Caroline, one daughter, Anneliese, age 12
City of Residence: Marietta
What led you into your current role?
A. I wanted to work for a world-class company with strong, long-term global growth potential. I’ve had the opportunity to work in many different areas of the company, including helping to start up the Cartersville brewery in the early ’90s, followed by a few years working overseas in China and England as well as several other U.S. breweries. These experiences have been invaluable for my career. One of our core principles is that we are never satisfied with our results and we constantly try to improve what we do. This fosters a strong spirit of entrepreneurship, integrity and passion in all of us. I’m proud to be a part of the Anheuser-Busch family.
What is a typical day like as general manager?
A. We make Budweiser (and all our brands) around the clock. The day starts early with morning meetings to review our performance, and updating plans for the next few days. We spend time working on process improvement teams and review strategic objectives as well. I spend time on the floor every day in our processes, working with our great employees. My most important objective is to coach and lead our teams to perform at their very best.
What is your favorite part of the job?
A. I get to manage a Budweiser brewery. It’s an incredible job. Crafting the perfect glass of beer day in and day out is a great challenge, and I love the ownership and pride exhibited by our team.
From your experience with other AB breweries, what sets the Cartersville brewery apart?
A. We’ve been able to hire very talented people that take great pride in what we do. Our teams work relentlessly to continuously improve our processes, which is a great competitive advantage. Our people are our greatest resource.
What is your greatest personal or professional accomplishment?
A. My family.
If you weren’t in this line of work, what would you like to do?
A. That’s a great question. I grew up on a ranch, so like most farm boys, I’ll never stop working. My family and I love to travel, and enjoy spending time in the outdoors. Give me a fishing pole and a cold Budweiser … and I’m happy.
What is the best advice you have received?
A. There is no ‘I’ in Team.
Where is your favorite place to be in Bartow County?
A. We try and shop locally as much as we can to support local businesses.