“We have a new website. It is olddixiehighwayyardsale.com,” said Regina Wheeler, deputy director for the Cartersville-Bartow County Convention & Visitors Bureau. “There’s a section on there called current vendors and we’re asking that anyone who likes to do so may go on and post their location. It’d be great to give a full address. That just helps a little bit, even a ZIP code because people using GPS on their phones, that would help them get to you.
“And then details of your site can be posted — what you’re going to be selling, what items you might have, anything unique, things like that. It’s just sort of open-ended so we just ask that people do that. We think that’s a good way to reach a lot of people. We also do have a Facebook page that’s been in existence for quite some time. So things will post on both. So that’s just a good way to get updated and we’re happy to roll that site out.”
On June 7 to 9, the sale will highlight 12 communities: Ringgold, Tunnel Hill, Rocky Face, Dalton, Resaca, Calhoun, Adairsville, Cassville, Cartersville, Emerson, Acworth and Kennesaw. While times may vary, the sales typically occur from 7 a.m. to dusk.
A precursor to Interstate 75, the Dixie Highway was envisioned by Carl Fisher in 1912 to transport northerners to the South in the winter. After being built between 1915 and 1927, the popular route attracted local vendors who sold items, such as fruit and chenille bedspreads, to travelers from Michigan to Florida.
The yard sale started in 2006 to celebrate the road’s revitalization after the Georgia legislature designated the Dixie Highway as a historic driving route. The Georgia Dixie Highway Association promoted the project through the purchase and installation of 126 roadway signs.
“Members of the Kennesaw Kiwanis Club [were] responsible for creating the idea of the sale,” Wheeler said. “They brought the idea of the sale to us for a unique way of bringing traffic down the old Dixie Highway at least once a year to introduce the small town unique options — the attractions, the restaurants, things like that — that are available in all of the towns that are along the route.
“A lot of times people roll down [I-75] but don’t really get to appreciate some of the great things that are just a mile or two off of the 75 route. So by using the old Dixie Highway, people will really get to experience what makes our part of Georgia so unique and special.”
In Bartow County, yard sales will be set up on Old Highway 41 in Adairsville and will run southbound on U.S. Highway 41 through Cassville. Afterward, the route will follow Ga. Highway 293/Cassville Road to downtown Cartersville and then Tennessee Street or Highway 293 south to Emerson.
From clothing to collectables, the yard sale will feature a wide range of items for bargain shoppers. With the sale recently being ranked No. 3 in the Flea Market Style magazine’s “Reader’s Favorites Miles-Long Yard Sales” list, the Dixie Highway offering is continuing to draw more and more people every year.
“The best indicator of its popularity is its Facebook page,” said Ellen Archer, executive director of the local CVB. “We just posted a reminder the other day and immediately had over 2,000 people that saw the post.
“[The response] is just crazy and [people will] come from out of state to do the Dixie Highway Yard Sale. You never can guarantee how many people or what the weather is like but I’ve said it before, ‘It has really kind of just taken on a life of its own.’”
To obtain more information about the yard sale or to secure rental spaces, call the local CVB at 770-387-1357 or visit www.olddixiehighwayyardsale.com or the event’s Facebook page, facebook.com/DixieHighway90MileYardSale. Sellers also can obtain official yard sale signs for $5 each at the Clarence Brown Conference Center, 5450 Ga. Highway 20 in Cartersville, Monday through Friday from 8:30 a.m. to 5 p.m.