DDA introduces new website, readies for weekend
by Matt Shinall
May 31, 2013 | 1170 views | 0 0 comments | 15 15 recommendations | email to a friend | print
In an effort to promote the revitalization of Cartersville’s historic downtown business district, the Downtown Development Authority has been developing all aspects of the organization’s marketing plan, now to include the unveiling of a new website to better represent downtown merchants, restaurants and service providers.

Going live Wednesday, the DDA increased their online presence with www.downtowncartersville.org. The new website features an event calendar, news page and business directory.

“When I came on board last year, we wanted to do all new branding for downtown,” said DDA Manager Tara Currier. “We got a new logo, we’re working on a new brochure now — our See, Shop & Dine brochure — and with that we just thought that we needed a more thorough website.

“The page the Downtown Development Authority did have actually lived on the city website as a city department. It wasn’t as easy to navigate. The new website is very user-friendly, you’ve got main links across the top to easily find out what’s happening downtown, find a place to eat, shopping and our various services. So from a user standpoint it’s easier to navigate, but from the DDA standpoint, it’s much easier for us to input information as well.”

Currier looks forward to using the new site as a promotion and navigation tool for local patrons and visiting guests. She notes the DDA office regularly gets calls from potential out-of-town guests and expects downtowncartersville.org to become a resource for staff and the public.

As a guest first views the page, downtowncartersville.org offers a brief introduction to the city of Cartersville and invites visitors to explore the area’s shops and attractions.

“Whether you are a first time visitor to Downtown Cartersville, or have lived here for years, we invite you to explore dozens of delightful shops and the many delicious restaurants, from southern flavor to fine dining,” states the DDA website. “Learn about our local history at Bartow History Museum and See America’s Story at Booth Western Art Museum; attend outstanding performances at the Grand Theatre and Legion Theatre. Or simply take a walk or drive through historic neighborhoods. Come enjoy the character that Cartersville, Georgia offers.”

Currier urges patrons of local shops and restaurants to check out the site and offer feedback as work continues on improving functions and features of the website.

The new website comes just days before the kickoff to a busy summer season for the DDA. Saturday will begin with the first official day for the farmer’s market, a benefit for a local resident battling cancer, business openings, an art class, a ballet, a car show and a free concert.

“We are kicking off June with a bang,” Currier said. “Of course, there’s the farmer’s market kicking off with their first official day of the season over in the fountain parking lot, then we’ve got The King’s Knit Wit doing a benefit here in Friendship Plaza for Haley Wilson — a young teen diagnosed with cancer. We’ve got our Car Cruize and a concert. Beyond that, we’ve got a couple businesses having their grand openings. Grand Theatre is showing “Charlotte’s Web” and Gail at Spring Place Pottery is kicking off an art class. So it will be a full day in downtown this Saturday.”

The Cartersville Farmer’s Market will begin at 7 a.m. Saturday in Founder’s Park near the downtown water fountain. Healing for Hailey will host arts and craft vendors and catering by Johnny Mitchell’s Smokehouse from 11 a.m. to 2 p.m. The Cartersville Shrine Club Car Cruize will begin downtown at 5 p.m. wrapping up as Eastern Seaboard takes the stage in Friendship Plaza at 7 p.m. in the first downtown summer concert of the year presented by Wynn Buick GMC and Coosa Valley Credit Union.

For more information, visit www.downtowncartersville.org or call 770-607-3480.