“[I enjoy] being part of the community,” said Mitchell, who owns Johnny Mitchell’s Smokehouse in Euharlee. “The city has come up with the idea and [is] trying to promote not just locals to come but anybody from outside the area to come to our beautiful little city, and I want to support their creation. ... I think people look for things to do and food trucks have been so popular across the country and especially in Atlanta. Why not bring it up to our little town? Anytime that you can get people to gather and have good times, why not?
“... [This is] actually how I started. I would go out and do festivals and different things with my rig,” he said, referring to the early 1990s. “I used to go down to the farmer’s market every Wednesday and Saturday in Cartersville and sell barbecue and try to promote people to come down to the farmer’s market. That was very successful at the time. So, yes, we’ve actually started our careers doing this.”
To be held the second Friday of the month from 6:30 to 10 p.m., Food Truck Friday will feature various food vendors and entertainment throughout the summer at Frankie Harris Park, 175 Covered Bridge Road in Euharlee. Along with Johnny Mitchell’s Smokehouse, the offering on Friday, April 11, will include Southern Girl Grill and Kona Ice, with Iambic Underground entertaining the crowd in the park pavilion. While the first event will be presented this week, the final date still is being determined.
“The purpose really is to create another opportunity to bring people together and provide a family-friendly event for the Euharlee community and the wider community as well,” said Katie O. Gobbi, city of Euharlee employee and director of the Euharlee History Museum. “We’re hoping to grow this event each month. This is our first time doing it, so we’re starting a little bit small but there’s still going to be a good variety.
“... Also, we’re going to have a different entertaining act every month as well. In May, we have booked the Alex Guthrie Band. People might be familiar [with him because] he actually opened for the DSB, the Journey tribute band, over at The Grand [Theatre] a couple weeks ago. He’s from Marietta, so he’s a relatively local [entertainer]. June, we have the Old Mill [Road] Band.”
Along with growing the event in number of vendors and types of cuisine, Gobbi also looks for the offering to increase in attendance.
“Hopefully the crowd that comes out [will grow] as well,” she said. “Hopefully, it will catch on and people will be excited to come out to Euharlee and support some local talent and local businesses.
“The Facebook page has grown. The first day we saw over 100 likes, which I think is not insignificant in our small town over here. People have actually come up to me knowing that I work for the city of Euharlee and say, ‘Oh, I heard about your Food Truck Fridays event.’ So it sounds like the world of mouth is getting out there and ... there’s a little buzz around town going on about it. ... Food trucks are a lot of fun. It’s an opportunity for people to get a lot of variety for a relatively inexpensive amount.”
While parking, admission and enjoying the entertainment act are free of charge, there will be a cost to purchase items from participating food trucks. Attendees also will not be allowed to bring coolers or alcohol to the event.
For more information, visit the event’s Facebook page at www.facebook.com/EuharleeFTF or call Euharlee City Hall at 770-386-1542.