Euharlee resident Alec Trapheagen, designer of the new city logo, presented a proposal for a rebranding committee.
“We still have to get the logo finished and once that is done, we have to decide how to use it to build the brand,” he said. “This committee would be generating ideas for new and innovative ways to market the city. I’ll give you an example. Let’s say we have an event coming up in the city. The committee would make suggestions on how to do signage, how to do banner stands along streets, full color signs, slogans, or maybe tag lines to attract more attention.”
Trapheagen said ideas would be presented a few weeks ahead of time and the committee would come together as a group and form a list of options and ideas and possibly some numbers to present to the mayor and he would present it to the council.
“I would pull from a wide variety of different disciplines including printers, sound people and photographers,” he said. “More importantly, I know a lot of people outside of Euharlee. I know guys in New York that wrap buildings with signs. They can come up with ideas and we can run with it. We can come up with new and unique ways to generate more publicity and get greater stretch from our marketing dollar.”
Council member Steve Worthington wondered how often the committee would meet.
“The way we work, we don’t ever get together to go over any type of project,” Trapheagen said. “There might be a Skype meeting or an email meeting. I work virtually with people every day. This isn’t a committee in the typical sense. You’re going to bore the heck out of creative guys if you put them on a committee. This is more an informal gathering to discuss ideas and the presentation would come from Mayor [Dennis] Thayer then you can weed out ideas and go from there. Ideas are what we need and new ways of thinking about how we can stretch that marketing dollar. So you don’t envision this being a committee that would meet the first Monday of every month.”
Joseph “Jo-Jo” Turner worried about the cost involved.
“I don’t mean to be disrespectful, but I don’t see any cost value of what we’re getting into,” Turner said.
“Well, it’s free,” Thayer replied.
Council member Ronald Nesbitt proposed that any further discussion be tabled until council could get a better understanding of the concept.
In other business, the council:
• discussed changes in the proposed city employee grievance policy.
• continued discussion of the proposed mission and vision statements.
• discussed the first reading of the state’s flood plain management ordinance.
• discussed the Historic Preservation Commission’s recommendation for restoration of the Masonic Lodge.
• heard a proposal from Ron Thomas, owner of the Covered Bridge Store and Mercantile, to apply Cerotate finish to firearms.
The Euharlee City Council regular meeting will be held Tuesday, May 6, at 7 p.m. at city hall.