Maybe it's the accents of its counselors. Or the games campers get to play, like "Cowboys and Indians" and "Chain."

Whatever the case may be, campers at the Challenger British Soccer Camp sound like a group of kids having a ton of fun.

"We've had a lot of good responses every year," said Monica Laldin, an administrator for the Cartersville-Bartow Youth Soccer Association, better known as Clash Soccer.

Laldin said the camp, which began Monday and ends Friday, is in its third year.

"The coaches are all British," she said. "Our families actually host the coaches in their homes for a week."

The counselors, all of whom are either former or current players, seem to be a big part of the draw for the youth attending the weeklong camp -- as much for their elite training as for the fun they infuse into the camp.

"The parents love it because it gives (kids) an opportunity to have some influence from another culture," said Laldin, who added the players enjoy the coaches, especially their accents. "There's a lot of learning, but they make it a lot of fun."

"This is a great change-up for our kids," she continued. "They're exposed to new coaching."

Robin Reeves, whose daughter Carrie, 10, has been attending the camp since it began, also enjoys having her daughter get a different perspective from the camp.

"She's really enjoyed it a lot," Reeves said. "It's nice to have different people than the ones that are gonna be coaching in the season."

Charlotte Owen said she has been involved with Challenger Sports -- the largest soccer camp operator in the United States, Canada and Australia -- for four years, spending the previous three summers in the New England area.

Owen, who teaches the 3- to 6-year-old age group along with fellow counselor Niki Foley, said it's best to try and relate to the younger kids, as opposed to simply teaching basic soccer fundamentals.

That can come along later.

"We try to get on their level. We kind of incorporate cartoon characters in the drills," said the Leeds Metropolitan University player. "We make sure it's a lot of fun. We make sure everyone's involved and then we teach the basic skills along the way.

"We try and teach them teamwork and sportsmanship," she added.

Cristi Gober, whose son Riley, 3, was one of the many campers, thought the kids in her son's age group got the perfect kind of teaching.

"The two coaches (Owen and Foley) for their age group, they do really age-appropriate games," said Gober, who grew up playing soccer in Augusta. "I've been really impressed with how age appropriate (the games are)."

At Wednesday's camp, the 3-6 group spent time playing Cowboys and Indians -- where kids held index fingers and thumbs up and then pretended to lasso -- before getting into some soccer drills.

"He really loves it," Gober said of Riley. "They're (coaches) doing basic skills for kids this age."

The younger kids weren't the only ones having fun playing games -- the older kids did, too.

Carrie Reeves said she enjoyed playing games and learning more about soccer. Her age group, 10-14, played a game called chain, where campers held hands and tried not to get tagged while maintaining the chain. Whoever broke the chain had to sit out.

When one team lost during a drill, Reeves said, they had to give the winning team a piggyback ride.

There was some soccer instruction going Wednesday, though.

Apart from games, Reeves, a Cartersville Elementary student, said she learned to "tick tock," or dribble the ball back and forth between her feet.